An Treoir is Fearr maidir le Do Lipéad Próca Meala a Dhearadh
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Clár ábhair
Cruthaíonn Dearthaí Lipéad Dea-Phróca Meala Do Chéad Léirithe Maith
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Tuig do Chustaiméirí Táirge Mil
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Praghas
Comhábhair: Foinsithe go háitiúil, próiseáil íosta, nádúrtha agus orgánach
Inbhuanaitheacht: Táirgeadh ar bhealach inbhuanaithe, pacáistiú freagrach, agus úsáid íosta lotnaidicídí.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Agus fócas ar na tairiscintí luacha seo agus ar theachtaireachtaí éifeachtacha trí dhea-dhearadh, d'fhéadfadh go mbeadh sé níos éasca eitilt ó na seilfeanna ná mar a shílfeá.
Conas an Lipéad Próca Meala Foirfe a Dhearadh
Agus lipéad táirge á dhearadh do thionscal seanbhunaithe cosúil le mil, ní mór do bhrandaí eolas a choinneáil ar chustaiméirí atá ag filleadh agus aird na gceannaitheoirí céaduaire a mhealladh i measc an chomórtais.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Úsáid eilimintí deartha lipéid a bhaineann le mil
Tugann nádúr na meala go leor íomhánna chun cuimhne:
Made by beacha
Created in coirceoga meala
Taken from bláthanna
Loved by béir
Collected in potaí meala
Is fíricí uilíocha iad seo atá ar eolas ag monaróirí agus ag tomhaltóirí araon. Is iad na fíricí spraíúla faoi mheala ar féidir linn labhairt leo ar bhealaí cruthaitheacha.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is tionscal aitheantas.
Lig do Mhil Ardchaighdeáin a Shine le Dearadh Lipéad Simplí
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve aitheantas branda. Is minic is féidir é seo a bhaint amach ach breathnú taobh amuigh de do thionscal féin agus ar threochtaí daoine eile chun roghanna uathúla pacáistithe a aimsiú.
Ceann de na treochtaí is nuaí go dtí seo is ea an dearadh pacáistithe íosta. Ligeann na stíleanna seo don táirge labhairt ar a shon féin agus tá cóipeáil íomhánna teoranta iontu chun an tsúil a ghabháil. Ina áit sin, úsáideann siad sonraí cuma amh a dtáirge le díol le custaiméirí.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For leigheasanna nádúrtha products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Faisnéis le háireamh ar Dhearadh Lipéad do Phacáiste Mil
Gan dearmad a dhéanamh agus do lipéad meala á dhearadh, ní mór an fhaisnéis a cheanglaítear le dlí a phriontáil air. Is féidir leis an gcineál seo faisnéise spás luachmhar a ghlacadh ar do lipéad, ach cabhróidh sé freisin le do bhranda fás má úsáidtear é i gceart.
Faisnéis Chothaithe FDA
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Eolas teagmhála
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Is deis mhaith é seo chun do láithreacht ar líne a chur chun cinn!
Trí bhealaí éagsúla a thabhairt do do chustaiméirí chun teagmháil a dhéanamh lena n-eispéireas le do tháirge, beidh tú mar chuideachta ag iarraidh ceangal a dhéanamh. Cuidíonn an nasc seo go mór le bannaí a chruthú le do chustaiméirí agus le dreasacht a thabhairt dóibh tú a roinnt le daoine eile.
Ábhar Pacáistiú Mil agus Dearadh Lipéad
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Roghnaigh Pacáistiú Gloine le haghaidh Mil i gcónaí
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Le mil, tá an taise ríthábhachtach chun táirge luscious a chaomhnú. Cinntíonn neamh-thréscaoilteacht an phacáistithe gloine nach ndéantar criostalú nó coipeadh táirgí ar feadh i bhfad níos faide ná roghanna eile plaisteacha.
